THE Joko Widodo-Basuki Tjahaja Purnama ticket took Jakarta by storm. Nominated by the PDI-P and Gerindra parties, they routed incumbent governor Fauzi Bowo and running mate Nachrowi Ramli. The stunning victory reflected, among other things, the savvy strategic campaigning of Jokowi’s team, relying heavily on social media to reach their intended targets.

Keywords :
Joko Widodo ,